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AI search only feels like a new sport to the people who were never really training. Here's what actually changed, and what didn't. The post AI Search Only Feels New If Your SEO Was Shallow appeared first on Search Engine Journal.
ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
Google is introducing new qualification criteria based on trust signals, verification and account history.
Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving policy issues.
YouTube is overlaying static image ads during landscape mobile videos, potentially giving advertisers a new placement.
Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.
See how three AI models responded as business context became progressively richer for the same strategic challenge.
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans. The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.
SEO, PR, analyst relations, and publishers are solving the same AI measurement problem from different angles. Here's what they agree on.
Google's former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more. The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine Journal.
The four arguments used to sell llms.txt would pass a text file about cats. Here's why that matters for every GEO tactic you're buying. The post How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology appeared first on Search Engine Journal.
Customers don't search in the controlled environment your SEO tools measure. That gap changes how you should interpret rankings.
Publishers demanding citations and traffic from AI platforms should give the same credit to the data, research, and reporting they use.
Unlock the AEO playbook and discover how to stay visible in an AI-driven search landscape and earn valuable citations. The post The AEO Playbook: How to Get Cited & Stay Visible appeared first on Search Engine Journal.
Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility. The post I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today appeared first on Search Engine Journal.
Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.
A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.
A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.
Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody measured against it. The post Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People appeared first on Search Engine Journal.
Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.
Most trends fade. Some become entirely new markets. The difference is visible in search data if you know where to look.
A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.